As opposed to Traditional Marketing, (newspaper ads, direct mail, television and radio commercials, etc.) Digital Marketing or Internet Marketing engages customers and develops your brand by using a variety of digital channels. (Including email, social networks, search engine optimization, etc.)

Digital Marketing can be very intimidating for many business owners, especially those used to Traditional Marketing methods. There’s a ton of information and mis-information out there, and many digital marketing tools and services are in fact ineffective or poorly executed. However, the mass audiences once served by traditional advertising continue to diverge. More and more receive their content online. So, if you want to reach them, you cannot ignore Digital Marketing. Consider this…

number-1The Internet is Everywhere.

Thanks to tablets and smartphones, consumers have access to the Internet at all times, wherever they are. Digital Marketing allows you to leverage this “always-on” connectivity to your advantage.

number-2The Costs are Lower.

Digital marketing is infinitely more affordable than traditional marketing, allowing you to deliver the same message as on a TV or Radio ad campaign, at a fraction of the cost. Many businesses choose to supplement their existing traditional advertising with digital advertising for an even broader reach.

number-3Higher Lead Quality.

The Digital Marketing audience is more informed. They know exactly what they want and have researched all the options before making a purchase decision. These consumers have a much higher closing ratio than your typical “off the street” shoppers.

And finally, consider that unlike most traditional advertising methods, the results of your digital marketing is tracked and monitored. You can quickly and accurately view customer response rates and measure the success of your marketing campaign in real-time. This allows you to calculate your return on investment (ROI) and make adjustments or plan effectively for the next campaign.

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Your digital marketing plan considers consumers at all points in the sales funnel, from unaware of your product or services right down to the point of purchase.

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These consumers do not know your product or service exists. Raise awareness with outbound advertising including banner ads, social media campaigns, and video pre-roll advertisements.

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Once interested, consumers will continue researching online, consult with friends on social media, read reviews and blogs, and then decide whether or not they need your product or service.

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When consumers decide they need your product or service, they may begin to shop your competitors. A strong search engine presence at this stage helps your business stay top of mind.

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These consumers are ready to buy! Make it quick and convenient, with a website that allows customers to easily contact you or purchase instantly.

Our Digital Marketing Process

Your digital marketing campaign will take into account all aspects of your current marketing and advertising, even the traditional ones. By leveraging your existing efforts and adding strategies including Pay Per Click (PPC) Ads, Local Directories, Review sites, Organic Search Engine Optimization (SEO), Mobile marketing campaigns, Social Media, and Contests & Promotions, your digital marketing plan is sure to grow your business, both on-line, and off.

Lets Grow Your Business.
Digital marketing works, and we can make it work for you! Click here to schedule your consultation with us today.

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